Since 1974, Fox Racing has had a passion for two wheels, as well as the lifestyle that comes with the passion. It’s the experiences, the competition, the innovation, and the camaraderie that come with the lifestyle, which keeps the brand pushing forward, to help make that next adventure possible. Whether it’s a motocross track, or trails deep in the forest, it’s what Fox has been Made For Since ’74.
Made For Since ’74
“From day one, Fox has created products with intention and purpose. Every year, for every season, through every weekend ride, our goal remains the same: create great products that elevate performance and forge unforgettable experiences. To that aim, we’re excited to announce our 2018 campaign, Made For. The campaign aligns Fox Racing’s moto, mountain bike and lifestyle segments with a universal message across all platforms and channels. This campaign really celebrates the fact that everything we do, from the products we make, to the athletes and events we support, and the culture we create, is Made For Motocross, Made For Mountain Bike and Made For This Life.” – Jeff Taylor, Senior Vice President, Fox Racing.
From the Dream On to Motocross Starts Here advertisements, Fox has had some of the most iconic campaigns in moto, which have featured the likes of Ricky Carmichael, James Stewart and Doug Henry. For 2019, it’s an all-new campaign for the brand, and the new gear. While the Made For campaign references Fox Racing’s rich legacy and heritage in motocross – that also spread to the mountain bike and BMX scenes – to help illustrate that passion, the focus is firmly on the future, and the innovation that makes it possible for you, the rider, to get out there and do what you are made for…
The 2019 range of Fox Racing kit is set to hit stores from Thursday, August 2.
Main Photo: Fox Racing