With revamped courses, major new sponsors and some of the world’s best riders confirmed, Dan and Brett Frew are pulling out all the stops to ensure Farm Jam – their biennial event at the bottom of the South Island – continues to build a reputation as a must-do for the world’s top BMX, MTB and FMX athletes.
So far, some of the riders who have already confirmed their attendance are 2017 X Games and Red Bull X-Fighters champion (and Aotearoa’s very own) Levi Sherwood, UCI Urban World BMX Freestyle champion (and defending Farm Jam No.1) Logan Martin from Australia, and back-to-back defending Farm Jam MTB No.1 Matt Jones.
“The Farm Jam continues to attract the absolute best riders from around the world, and we’ve already been blown away by the level of athletes who’ve already confirmed they’re coming,” says Brett Frew. “And more announcements will be made soon.”
Both the riders and spectators will be treated to some significant course improvements when they arrive at the Frew Farm, a picturesque landscape in Otapiri Gorge, near Winton.
The pushbike lines have benefitted from numerous revamps to the dirt jumps, while the viewing opportunities for the punters have been maximised, thanks with the reshaping of the embankment that overlooks the action. The FMX course and obstacles have also had a whole lot of work done to enable the riders to carry more speed and throw their best tricks over the multitude of natural terrain jumps and lines.
“Maybe we’re just extra excited for 2018, but the course prep is progressing well, and we’re still eight weeks out,” says Dan Frew. “The freeride course has been almost completely renovated, so I’m excited to see what the FMX riders will be able to throw down in the hills. Even though 2016 was a game changer for the freeride areas, 2018 should see things step up.”
Teamwork makes the dream work
A number of key partners have also been confirmed, with Sony, ODI Grips, 100%, SocialBMX.nz, PGG Wrightson, and Blue Sky Meats joining existing major sponsors ilabb (who will be launching another Farm Jam collab) and Red Bull, to help take Farm Jam to the next level.
Farm Jam 2016
If you’ve scrolled past this edit, it might pay to go back and hit play, ‘cause the highlight reel by ilabb sums up what makes the event so special.
“It’s a combination of all fun things on bikes, just everyone getting together with their mates and having fun in the backyard. That’s what Farm Jam has always been about.” – Dan Frew
Now held every other year, Farm Jam brings the world’s best riders from three different disciplines to the bottom of the planet, where the eponymous farm is located. The Frew family’s farm is made up of 2,600 acres of land that’s used to farm sheep. But, just like any motocrosser would do, the Frew brothers carved some new lines and kickers that brought something new to freestyle competition. It will be the same for 2018, too.
Learn it. Know it. Live it.
The What: Farm Jam 2018
The Where: Frew Farm, Winton, Southland
The When: Saturday, February 3
The Who: Southern Freeriders
Main Photo: Simon Makker | Makkreative