The Fast Times

The Spotlight: Shift’s Whit3 Label Boot Won’t Break the Bank or Your Ankle

Shift Whit3 Label Boot
It's the all-new boot that maximises the minimums and all for a good price. But what are those maximums and how does the brand keep the price at a minimum?

If there was a signature boot made for Kiwis, it would be Red Band gumboots. It’s the same from one end of the country to the other, too. That’s because the humble boot can be worn to work and also the pub. But there is one place it shouldn’t be worn, which is the track or the trails. So, for all those casual riders that like to ride in gumboots, well, it’s time to keep the Red Band for the farm – or pub – and wear the Whit3 Label on the track or trails.

Serial Simplicity Series

The Whit3 Label Boot maximises the minimums. It focuses on premium support and fitment from the ankle down, with just the right amount of protection and durability. The result is an entirely unique motocross boot that strips away what you don’t need, investing in what you do.

The main body is made from a high-abrasion synthetic leather for a perfect balance of durability and natural stretch. This is reinforced by injected molded TPU shin plates and rubber burn guards. Those plates and burn guards shield against impact and wear while providing grip and heat resistance.

Putting the boot on is simple, fast and secure every time. There are two buckle closures that hold your ankle and foot firmly, while an innovative silicone strap on the shin provides fluid mobility while riding. The rubber strap has four size settings, so you can customise the fit. Once on, the ankle and heel TPU molds to your foot to minimise movement in the boot while you ride.

Just like the Whit3 Label gearset, helmet and goggle, the boot combines simple construction with quality materials. It also has style for days – and nights. That keeps the Whit3 Label head-to-toe combo in line with Shift’s core theme for 2018. It does so for a competitive price of $359.00, too.

Main Photo: Alick Saunders Photography


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